The Royal New Zealand Yacht Squadron is celebrating 150 Years of the club in 2021. This involves a year of celebration for members with lots of events, including hosting the 36th Americas Cup.
The brief was to create a logo and a brand that works seamlessly with the current RNZYS brand but is special to the event. It needed versatility in order to be used for a wide range of printing and products from business cards to sign writing along with a wide range of merchandise
The task of creating a brand identity was also part of brief. This was to allow staff and committee members to use the logo and brand effectively and correcting with promotional lead up to the event year.
This covers the logo - variations such as inversion and a secondary logo, colours, promotional layouts, clothing, events - partner and official events.