![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/83c200da-cdfc-4341-8a19-a18a755c7d8d_rw_3840.png?h=cd4639f745cb6a819a2c6000f0bcf9cf)
![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/929741a5-78ed-4e00-98e0-24dec2e05a7c_rw_3840.png?h=ac313a52d4dc19cd41acb264d88a6f05)
![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/d977ae0f-9c94-4d33-8ec6-6f7aa46eb83f_rw_1920.png?h=e5a0cc2193a07d355cb220c801c2a0fd)
![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/c0add2c0-68db-4516-8bf0-e5aa9762ddc5_rw_3840.png?h=3f7a18e489c0f114f491ad199e04c446)
![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/18df9a8c-0c36-40a0-a90e-7e16d147b47a_rw_1920.png?h=4d2e6943a30adaba63b57f29edad3c3b)
![](https://cdn.myportfolio.com/23189f4defa2e988ace86ea940ddad7d/85934207-35b9-42fa-a99c-ca2c73fc05db_rw_1920.png?h=72d4a1091ee6890ecf72d56503175c36)
Maritime and Coastguard New Zealand are concerned about the increasing number of drownings from boating accidents. Two-thirds of New Zealand drownings could have been avoided if the boatie had been wearing a lifejacket and carrying forms of waterproof communication.
There are also problems with the driving of boats and a variety of craft on the water. Boat users are not following the speed limits and do not follow the give-way rules. This is causing more accidents than necessary. Water and boating is a huge part of many New Zealanders lives and Maritime and Coastguard NZ want everyone to know the rules and follow safety recommendations.
Float was created to launch a campaign to get 6 main messages across in a creative way. This involved us of posters, magazines, an app with a key visual element representing a warped and edited map.